Talking about Furd & Chebbie's ongoing problems of being in the dreaded middle (unappealing products):
"If I was in their styling studio I'd be working 24 hours a day on models that excited me when I walked through the door," said Gerald Meyers, a University of Michigan professor and the former chief executive of American Motors, which was taken over by Chrysler. "There has to be excitement in that instant when the customer walks through the door. That decision to look and buy happens very quickly."