[AMC-list] Auto Trader ceasing publication of print magazines

["Eddie Stakes" <eddiestakes@xxxxxxxxxxxxxxxxxxxx>]

Didn't see that coming category. However as many places go 'paperless' I guess could see
it coming. Some of my credit cards have been begging me to go paperless. For many
years.....during the AMC SouthWest Regional meet scattered about Texas, since I advertised
with Auto Trader....I would ask them to donate classic car rags. It was always a big hit
and gave the crew, which was based less than mile away on Post Oak north of I-10....a
reason to come by & have a few adult beverages I would come them a few buckets of beer at
the Scoreboard was managing at that time.

The Texas Classic Car Traders & Houston Auto Trader they give me about 250 of each, and
each one had a $5 discount coupon inside it in case any AMCers (or strays at the meet)
wanted to advertise their car in the rags. The magazines were free and the Houston club
would put them on a table with other freebies and the magazines were always a big hit. We
even did it for the AMC AMC National meet in 2001 and hundreds of magazines were gone in
the 4 days of event, picked up not only by AMC fans....but also people who had seen the
big free ad in Auto Trader about this meet and came from region and around country. So
give them something to read in hotel room out of the 99 degree heat.

The magazines they would donate were usually 1 month old. In other words, when the
distributors would drive about weekly and drop off new magazines, they pick up old ones
and drag them back and they would save them for car clubs, or people who walked into the
Post Oak office and placed a ad, great recruiting tool, they would also drop them off at
auto related places like Hi Lo Auto Parts, NAPA, Auto Zone to name a few...and many times,
more customers come if it due to exposure.

Too bad about no more old car rags like this. Just not the same looking at blah computer
screen or kindle, at old cars for sale. But maybe where we are headed....seeing major
newspapers close up shop after 100 years due to decline in subscriptions. Even had a guy
come by my house yesterday asking if I wanted to continue to subscribe to Houston
Chronicle, first time that has ever happened.
Eddie Stakes
713.464.8825
eddiestakes@xxxxxxxxxxxxxxxxxxxx
www.planethoustonamx.com

----- Original Message ----- 
From: AutoTraderClassics.com
Dear Planet Houston AMX:

As a valued advertising partner, we want to make you aware of some important changes to
the AutoTrader Classics business.

In recent years, classic car enthusiasts have moved from print magazines to the internet.
As a result, AutoTrader Classics is making the transition to become an online only
publication and we will no longer distribute our print magazines. The final issue for all
AutoTrader Classics magazines will be July 2011.

If you currently advertise in the print publications, an AutoTrader Classics
representative will be contacting you to discuss ways you can reach the 1 million monthly
visitors who come to AutoTraderClassics.com or DealsonWheels.com.

We appreciate your business and we hope to continue to help you reach the largest audience
of classic car enthusiasts online. With more than 20,000 listings of classic cars, trucks
and parts, AutoTraderClassics.com and DealsonWheels.com represent the Internet's leading
automotive classifieds marketplace dedicated to the classic vehicle market.

If you have any questions, please contact us at (800) 435-3846 or email
ATXSales@xxxxxxxxxxxxxxx

Sincerely,
The AutoTrader Classics Team

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