Re: [Amc-list] Auto Industry (was Trademarks)

[Wrambler242@xxxxxxxxxxx]

Marketing tool.
Start small, Target youth, 
increase size for youth getting married,
 increase size for married having kids, etc;
Then slot in a new small model for the next generation.


--
Mark Price
Morgantown, WV
1969 AMC Rambler, 4.0L, EFI, T-5

 -------------- Original message ----------------------
From: adh@xxxxxxxxxxxxxxxxx (Sandwich Maker)
> " From: "Swygert, Francis G MSgt 436 CES/CECM" <Francis.Swygert3@xxxxxxxxxxxx>
> " 
> " ---------
> " 
> " Mark Price:
> " " Design? I'm a keep it simple kind of guy. Honda Element [except for
> " " the 4 bucket seat stupidity] Or Scion XB!!!...
> " 
> " Andrew Hay:
> " you can't get the original xb new anymore.  the replacement - just out
> " - is longer, lower, wider, and almost twice as powerful... more the
> " class of the element.  i'm amazed at toyota but they must have their
> " reasons - they were selling all the xbs they could make, without much
> " advertising, and making all the xbs their production lines could; by
> " anyone's account a runaway success.  why change it?  the new xb
> " carries nothing but the badge forward.
> " 
> " Frank:
> " Yes, but you guys have to remember -- there are cars still made for the
> " Japanese market not sold over here. I suspect you can still get
> " something close to the original XB, if not the exact model, in Japan.
> 
> toyota makes a lot of cars based on the echo/yaris/xb/prius chassis
> and drivetrain [more or less], but like the fj, the xb [and the scion
> brand] seems to be us-only.  in my brief flight around the toyota
> world i saw nothing even remotely like it.
> 
> " The replacement likely came from marketing and dealer surveys about what
> " AMERICANS wanted. "Cute and practical little cars, if it was just a
> " little bigger and had some more power, I'd buy one." I can hear that
> " echoing across the country! All small cars seem to grow in the US, no
> " matter how well they sell. If it sells well small, companies just seem
> " to let it build a name then enlarge it. 
> 
> i could understand this if the xb had not been such a hot seller, but
> their biggest stumble seems to be the audience - they aimed at the
> youth market but found boomers taking it.
> 
> i'll agree - it is 'traditional' for models to become longer, lower,
> wider, and more powerful when redesigned, and toyota is not immune -
> look at the corolla which used to be their smallest car, but the
> tercel, echo, xa/xb, yaris, and prius all slot in below it.
> ________________________________________________________________________
> Andrew Hay                                  the genius nature
> internet rambler                            is to see what all have seen
> adh@xxxxxxxxxxxxxxxxx                       and think what none thought
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