[AMC-List] Franco-American motors

["Mahoney, John" <jmahoney@xxxxxxxxxxxxxxxxx>]

http://www.planethoustonamx.com/press_photos/66_amx_1_side.JPG

http://tinyurl.com/ybayg9

http://www.amonational.com/MVC-761F.JPG

http://www.matadorcoupe.com/AMC/AMX3-7.jpg


http://www.km77.com/marcas/peugeot/2006/prototipos/908rc/med/98.jpg

http://stadium.weblogsinc.com/autoblog/hirezpics/908RC_B_1280.jpg

http://tinyurl.com/yhks3b


American Motors had ideas, from its mirror to its new-buzzed Hudson:

http://www.msnbc.msn.com/id/15463868/site/newsweek/

(Gremlin/Hornet/Cowboy/Eagle/AMX, not Pacer or NASCAR coupe Matador...)

Build a greater range of "unique" models on fewer discreet platforms, create a wider variety of "individualized" styles using common parts, and never forget fact: quality re-sells the cars -design- sold first. The better a car functions, the more returning customers will buy it.  The better a car looks, the more new customers will take it for a test drive.

If they like their first --- and third and three thousandth --- ride, they will become a Ford or Chevy or BMW or Toyota or AMC driver for life: if their 2007 Mercedes S550 looks too much like a Honda or a Hyundai, they will decide it's not worth paying that premium price.  If their Cadillac is only a Chevrolet and they can -see- said fact, they will conclude it's not Cavalier to own and drive either one on the American Cimarron.  But if they never realize their full-size barge is really deep-down-inside compact, they will happily Ramble Cross Country in both their Americans and their Ambassadors.

They will even pay Cadillac cash for what looks like a Town Car but was only just a dressed-up Dodge.  AMC wasn't the sole Valiant domestic to Dart and feint to survive on the boulevard of broken dreams called Fifth Ave.  2007 American motors needs to learn from 1967 American Motors.  USA [Un]Incorporated needs to do very much more --- with very much less.

Can't remember 1960s American Motors?  Remember 1970s ToyoHonDatsun.  And remember that what Chrysler wouldn't do with American Motors back in 1987, Nissan-Renault would do --- with Chrysler (or Ford or GM...) in 2007 and beyond. 

It's not that hard to learn from the past.  Or face the same alternatives.  

http://www.cepolina.com/freephoto/f/other.objects.art/b/b_flag.France.jpg

http://www.cartype.com/images/page/AMC_logo_1.jpg

http://www.thebigbash.org/images/GM%20Logo%20Large%20Web%20view.jpg

http://www.jalopnik.com/photogallery/EcoJetTwo/489733



 

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