Re: [AMC-List] AMC being revived thread on Mopar site

[Frank Swygert <farna@xxxxxxx>]

I don't know... it could be, but I'd think they would more likely bring 
back Plymouth, since it was just canned because there was no real brand 
difference between Plynmouth/Dodge/Chrysler. AMC was know for value
oriented economy cars in its hey-day (late 50s/early 60s, and even into 
the 70s). By 2010 it might be a good name, if the car is American made. 
But it won't be anything like a "real" AMC. With the palnned market, it 
would be more like the Alliance. 


On June 18, 2006 eddiestakes wrote:

> Mike Wilson sent me this, it is interesting but no names provided on
> 'insiders'
>  http://hemi.l3it3r.com/?permalink=1104
> about AMC possibly being revived.
> 
> I also wrote back Mike this:
> "Won't happen. You will however see bits and pieces. From the
current
> Chrysler 300 grill identical to the 72 Ambassador grill, to the
possible
> intro of the new Hornet series. But bringing back American Motors
won't
> happen. You can also go to the government tradmark site and research
it, DCX
> let the trademark slip years ago and someone in California bought the 
rights
> to the name, not that they will do anything with it except sit on it, 
sort
> of like internet squatters I guess. I would like to see some names
revived
> like Ambassador and Javelin but again, don't think it will happen,
now or
> 2010. DCX does need some low end cheepie if you will, brand to
compete with
> a variet fo under $14K cars on the market. And they can do it.
However
> reviving a automaker that constantly had surnames like 'struggling'
or 'in
> financial trouble' plastered in front of it in the 70s thru it's
demise
> won't happen as people will still have a negative memory of it. Not
us, we
> are AMCers! But the buying public will remember and I guarantee you
and will
> be more than willing to bet you some beers: that the first thing out
of the
> press, whether automotive or otherwise, mouths would be "the failed
> automaker that used to make Gremlin and Pacer". Not the image DCX
wants, nor
> needs in 2006, nor 2010. They did make a Hornet, and Matador and
Edsel had a
> Pacer all in the late 50s/early 60s, so who knows, maybe they start
with
> Hornet, then Rebel or Matador, but my money will beon the Hornet name 
being
> revived, but NOT anything AMC name due to the stigma unfortuately
still
> associated with it."
> 
> I guess not what everyone would want to hear, however, realistic I
guess.
> :~P
> 
> Eddie Stakes'
> Planet Houston AMX
> 713.464.8825
> eddiestakes@xxxxxxxxxxxxxxxxxxxx
> *email is currently HEAVY
> Call if important*
> www.planethoustonamx.com


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