Re: "Let the [Dodge] Spirit move you" --- again

[Tom Jennings <tomj@xxxxxxx>]

On Wed, 2006-02-15 at 12:02, Mahoney, John wrote:

> But, if you like taking autos apart --- whether Hornets or history --- and rebuilding them again even better, READ!
> 
> http://www.wired.com/wired/archive/14.02/teardown.html
> 

>From that:

Toyota is likely to sell a mere 105,000 Priuses this year in a US market
of 16 million vehicles. "Prius owners love it, but are the other 16
million-plus people beating down the doors of Toyota dealerships to buy
a hybrid?" Lindsay Brooke asks. "Not yet, and Toyota will have to figure
out how to drive the hybrid vehicle segment into the meat of the North
American market."



Another clue into GM's cluelessness: it doesn't really matter how many
Priuii Toyota sells. It's got juice; it shows Toyota innovating; it
explores new tech; it gets tons of free news publicity; it's futuristic;
people's love for them extends good will to Toyota; ad nauseum.

Note however none of those things will make (much) money in the next few
quarters; it's all longer-term, future-looking good will and
positioning, clearly something GM has utterly and completely lost.