Re: Perception

["Jim Blair" <carnuck@xxxxxxxxxxx>]

A: The claims I get all the time is that AMC ran the 4 cyl and crappy 
underpowered V6, but Chryco put the 4.0L into the Jeep to make it successful 
(since they didn't take over until after '87 model year, how would that be 
true?)


From: "Mahoney, John" <jmahoney@xxxxxxxxxxxxxxxxx>
To: "'mail@xxxxxxxxxxxx'" <mail@xxxxxxxxxxxx>
Subject: Perception
Date: Thu, 28 Apr 2005 18:00:42 -0400

Perception is reality, in the sale of autos.  Perception can take up to ten
years to change.  The question is, can American motors survive that long
without, like Chrysler in the '80s or American Motors in the '60s, some sort
of "outside" help.  Uncle Sam guaranteed loans to Lido; USPS bought
Ambassadors: can GM and Ford avoid a repeat performance of Mopar and AMC?

(snip)
And nobody noted the Detnews/Gohsn rewrite of AMC history?

"In 1987, Renault sold American Motors cheaply to Chrysler - which used the
company to develop the hugely successful Jeep Cherokee, creating the new
category of sport-utility vehicle."

Develop?  Cherokee?  Creating?  New?



Or maybe that's good enough for AMC.