Re: [AMC-List] Big bads

[Tom Jennings <tomj@xxxxxxx>]

On Tue, 2006-05-16 at 14:55, Mahoney, John wrote:


> http://www.theraceforum.com/images/forum/3041-66-2.jpg
> 
> "Fortune magazine's Alex Taylor III described the grille as 'simply a
> travesty, a plain oval with the Jag emblem in the middle; it recalls
> the recently departed Ford Taurus, an inappropriate homage if there
> ever was one.'"
> 
> http://tinyurl.com/gvt2o
> 
> So "retorts Jaguar's chief designer Ian Callum: 'Get over it.'  Callum
> points out that the grille design is very similar to that of the 1960s
> E-Type, perhaps the most revered production Jaguar of all time."

I agree with mr. taylor eye eye eye, it looks like a Taurus (or, after
Furd's TV/radio ads, a "TORR-you-us"). Possibly the focus group thought
this crapped up /jag-you-are/ was OK, but the E-Type opening is low,
mouth-like and to the ground, and clearly functional. It's
anthropomorphic and vaguely threatening. The new jag pouty slit has to
compete with that other accidental mouth thing under the "bumper" (sic).

They can't simply wish away the fact that taurii and bags of other
econocars did the cant-make-up-my-mind little wimp oval with braces and
oops need more lower duct duct. 

To the buyers of the new Jagaurus the E-Type is something you see in
coffee table books, maybe; everyone under 40 yrs old only knows the
tauruar grilled atrocity.

They're all short in the styling nerve dep't these days. Ford is peeing
in their own pool.

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