Re: [Amc-list] a few more dealerships

[Victor the Cleaner <jonathan@xxxxxxxxxx>]

On Mon, Feb 23, 2009 at 07:07:08PM -0500, Frank Swygert wrote:

> Camaro and Firebird competed some against each other, but they also 
> competed against the Mustang. Putting the cars under two nameplates and 
> giving them slight variations in theme and tune does get a few more 
> customers, and the expensive stuff is shared, relatively inexpensive 
> items differentiate the two. So there is some good reasoning behind 
> sharing a body with maybe one other division. Ford does the same with 
> the Ford Taurus/Mercury Sable (don't think they call the Merc Sable 
> anymore though). The Merc is just a little plusher than a Taurus. 

Of course.  But in marketing (and competition law) that's called 
"warring brands".  That's when a single company puts essentially the 
same product out in the market under different brands to create the 
illusion that there's more competition than there actually is, all
in order to grab greater market share.

Jonathan

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