Re: Gwen goes to Hollywood - 'Little Car' a Splash !'

[farna@xxxxxxx]

You're right Gwen! All the really low sales special cars (SC/Rambler, SC/360, Rebel Machine) and pony/sporty cars (Javelin and AMX) get all the attention, yet made minimal impact on AMC. The AMX lost money, though did boost image. It would have lost buckets of money had it not been based on the Javelin. The Javelin broke even at best. It has been suggested that the Javelin brought a lot of showroom traffic in and got AMC some badly needed recognition, but that point is arguable at best. If AMC had put the Javelin resources into better advertising and development or newer models and upgrading existing models sooner I don't think they would have done any worse than they did. Might not have done better either -- all depends on what they did with the money! Funds expended for the Matador Coupe (an absurd waste of funding for a company that couldn't afford to waste resources -- totally unique body with few corporate parts -- a rebodied Javelin floorpan would have made more sense!!
 ) and Pacer (which was justified from my viewpoint -- AMC needed a new "big" car model to replace the Matador that would last into the future) hurt AMC in the long run, can't say that about the Javelin/AMX! 

The 63 Classic had more impact on AMCs future than any other car they made. All cars built after that were based heavily on that floor pan. Even the Hornet/Gremlin has roots in the 63 Classic. Everyone tends to forget the more mundane cars like the Classics, hornets, and Concords that were really the backbone/money makers that kept the company in business. 


On April 14, 2005 Gwen Smith wrote:

> Brien, you said...
> 
> >~~!  Here - Here !!  ( audience Roars in DeLight! )
> >
> >Congratulations Gwen !
> 
> ::smiling;: All ya'll are too kind.
> 
> I was just glad they picked the car: I don't think of 1964 Rambler
> Classics are being the sort of car -- or even Rambler -- that usually
> gets the attention. :-)
> 
> Cheers,
> Gwen Smith
> (Slowly catching up since Madison)
> 
>  ______^_____^______
> (O|O) =RAMBLER= (O|O) Gwen Smith * gwen@xxxxxxxxxxxxx
>  -------------------  www.gwensmith.com/interests/rambler
>  \-<>---|770|---<>-/
> 
> 
> 
> 
> 
> .


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