Another reason was the UAW. The local was asked to take the standard Chrysler contract and refused. AMC had been locked in a contract that paid an average of 20 cents or so (I forget the exact number, may have been as low as 15 cents) an HOUR more for every employee. 2000 work hours a year = $400 each (2000 hours is 40 hours/week, 2 week vacation - 50 weeks out of 52 per year). Now multiply that by about 6,000 employees (1985) -- $2.4 million a year.
AMC was a good car company that made some mistakes along the way -- mistakes that they weren't financially able to absorb. They weren't big enough to compete head to head with the "big three" -- that was the major mistake made by Abernethey, who is also wrongly vilified for trying. AMC was doing great at the time. In hindsight it was a bad idea, but in the environment at the time it must have seemed like a good one or the board of directors wouldn't have went along. In business (and even life in general!) you have to do what you think is best at the time with the information you have -- then find out if it was right or not later. Chrysler didn't kill AMC, it died a "natural" death that was prolonged by Jeep and Renault.
AMC had a long life for a car company, only a few have out lasted it -- there were once over 1800 US auto makers (1896-1930). AMC was one of the lucky ones to survive so long. Most of the others did by banding together, only they didn't exactly do it by choice! Read a history on GM...
I count GM as one maker as a whole now, the same with Ford and Chrysler. They put different badges on slightly different versions of the same car... that's not really a different "make" to me, though GM has been differentiating models more since Olds and Pontiac have been cut (most are exclusive to one brand name now, with some common components but not usually bodies in most cases). Never was as big a problem at Ford and Chrysler with just 3-4 brand names.
-- Frank Swygert Editor - American Motors Cars Magazine www.amc-mag.com _______________________________________________ AMC-list mailing list AMC-list@xxxxxxxxxxxxxxxxx http://list.amc-list.com/listinfo.cgi/amc-list-amc-list.com