Re: [Amc-list] Re; Popular Hotrodding and the Camaro

[namdra@xxxxxxxx]

Frank,
  I have to agree on most of your points on this thread. Here is what I
feel about AMC coverage in magazines. I feel if a magazine does an AMC
article, the AMC fans should subscribe to that magazine, or at least buy
the particular copy off the newsstand. And it wouldn't hurt to e-mail the
editor saying you enjoyed the article. I realize AMC coverage isn't going
to make or break a magazine, but AMC coverage does make our AMC's more
valuable and lets the younger generation know about AMC's. Plus it make
some buy an AMC and restore it instead of letting the previous owner send
it to the wrecking yard. Plus the new owner may join the list, a forum or
club/s. 

On Thu, 22 Mar 2007 07:58:26 -0500 "Swygert, Francis G MSgt 436 CES/CECM"
<Francis.Swygert3@xxxxxxxxxxxx> writes:
> Frank said:
> >Most magazines are businesses too, and they can't sell enough to 
> the
> AMC
> crowd -- there just aren't enough of us.>
> 
> Jock Jocewicz:
> Frank, I have to disagree with your statement. What about Car 
> Craft,
> which has higher circulation than PHR (both owned by the same 
> company)?
> Car Craft has had a lot of AMC content the past few years!!
> ----
> 
> Frank:
> Yes, they've had some AMC content, and have probably added a few
> subscribers. But if you surveyed their subscribers and found out 
> how
> many subscribed just because they have some AMC content, the 
> numbers
> would be in the hundreds at best, I doubt even a thousand, but even 
> if
> I'm wrong, couldn't be more than a couple thousand -- which is still 
> a
> drop in the bucket for them. Not enough to warrant the coverage, 
> really.
> All three AMC clubs combined probably have less than 4,000 
> individuals
> (discounting multiple memberships). IIRC, from the last numbers 
> I've
> seen, there are only about 5,500 memberships in all three combined,
> counting those who have multiple memberships (in other words, a lot 
> of
> people are counted twice and a few thrice in that 5,500 number). If 
> all
> 4,000 subscribed to a single magazine, a large publishing company
> wouldn't keep it in print. 
> 
> So why do they do it? Like Mark said -- people like to see 
> something
> different every now and then! So they throw an AMC bone in there on
> occasion to keep everyone happy. And I would go so far as to say 
> most of
> those "AMC" articles are applicable to cars in general, an AMC just
> happens to be the car used to illustrate the mod. Like the dash 
> board
> rebuild -- applicable to anyone thinking about modifying their dash 
> and
> installing new custom gauges. The same with the paint articles. 
> Right
> now AMC has an underdog and "different" status. The cars are 
> interesting
> and can still be a bargain compared to more popular cars, and they 
> are
> relatively easy to modify. So there's some interest...
> 
> I'm glad they are using AMCs, I'm grateful for the bone, but it's 
> still
> throwing us a bone. Making the bone look tasty to others is a plus 
> in
> two ways -- it gives the mag a good excuse/reason to feature an AMC, 
> and
> it garners some attention to AMCs, encouraging people not to 
> overlook
> them as much as they have in the past. It helps the AMC hobby in 
> general
> gain a little more respect and notice. But a bone is still a bone. 
> 
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> 
> 


Jock Jocewicz - President/Editor NAMDRA     NAMDRA@xxxxxxxx
8537 Antioch Rd., Salem, WI 53168 (262) 843-4326
          JOIN NAMDRA, the best AMC club around!!
'07 AMC NATIONALS - Sep. 6-8, 2007 - Cordova Dragway Park, Cordova, IL
AMO#19, NAMDRA#46, AMCRC#974,  NHRA#41915, IHRA#6766
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