Re: GM to cut 30,000 jobs, close 12 plants

[farna@xxxxxxx]

On November 22, 2005 andrew hay wrote:

> one of the plants they want to close - georgia - makes minivans.  back
> in the '90s they decided to invest in suv development, not minivans,
> and now toyota and mopar are eating their lunch in this segment.  gm's
> reaction?

Sometimes it's better to get out of one segment and concentrate on others where you do better. AMC should have stayed in the value/economy car segment with a few more upscale offerings based on the value/economy offerings (ala 63-64 Classic Ambassador) than try to compete with GM/Ford/Chryco with head to head offerings. They'd have been healthier through the 70s and there's a possibility they might still be with us, though it's doubtful they would have remained truly independant -- Renault would probably still be in there (I hate to say). At least they would have lasted longer. But all that's good ole hind sight! 

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